Conversion Modeling via the Google Consent mode in Google Ads It is clear to most marketers that we will no longer be able to track all users and conversions in the future. That is why we see the Google Consent Mode as a recommendation in Google Ads more and more often. Conversion Modeling is one of the tools that Google provides us marketers within the Consent Mode solution. Conversion Modeling calculates the conversion rate about the people who can no longer be tracked due to the disappearance of third-party data.
This technique, in which the missing data is filled in on the basis of machine learning, is something you can apply in 2022 to future-proof the management of your campaigns. conversion modeling conversion modeling Attribution models (data driven) Until now, the last-click attribution has been set by default for all Google Ads accounts, but in 2022 Google will replace it with the multi-touch attribution model (data driven). Google has already started rolling out data driven as the standard at various advertisers this year. Data-driven attribution uses data job function email list from your company to properly assess the various contact moments. This results in an attribution model that works specifically for your company. It optimally shows which ads are essential to achieve your business goals. Where there are currently several requirements to set up a data-driven attribution model, such as a minimum number of conversions and interactions per month, Google will remove the data requirements for data-driven models .
Create more headlines and descriptions In the 2021 trend article , we already emphasized the importance of responsive search ads (RSA) to your account. Now that we are one year later, we can no longer ignore it. In 2022, RSA will become the standard for creating your ads. Extended text ads (ETA) will be a thing of the past from June 2022. Previously, RSA was sometimes seen as an 'idea box' for creating headlines and descriptions, but in 2022 it will become the form of advertising. RSA differs from ETA because with RSA we use not three, but fifteen headlines and not two, but four descriptions.