This can completely defeat the purpose of an e-book, and even damage the brand reputation of those it represents. Check out what one of the recent designs my team designed for a brand looks like. Each illustration was designed from scratch. I like to tell my clients that every eBook created by your brand should be “Hubspot style” in originality of design, graphic creation and quality. Designing a media-rich eBook with consistent branding can be a laborious and difficult task – often too difficult for the average business. Written content is even more important than graphic elements. E-books exist to take a deep dive into a topic, which requires extensive research (which takes up valuable time).
Advertising Continue reading below Additionally, writing consistently across many pages can be a challenge for the average image masking service marketing professional who isn't comfortable with the medium. So, instead of doing it in-house, consider hiring a professional agency. It's not enough to have an eBook, you want something you can be proud of that will benefit your brand. A poorly designed template will stick out like a sore thumb and can even damage your reputation in the eyes of your audience. With an agency, you can guarantee a thorough level of research, expert graphic design, and fast delivery – all without straining your resources more than they already are. 2. Rule of Thumb: Evergreen Means Always Relevant An important step you can take to ensure the long-term impact of your eBooks is to make sure they deal with “sticky” topics.
Just like the trees for which it is named, evergreen content always looks fresh, whatever the season. Indeed, this type of content deals with topics that will be useful in the future. Yes, best practices change over time and very few topics will be as useful a decade from now as they are today. Advertising Continue reading below But many marketers are drawn to content that only has fleeting relevance. The latest internet meme or viral video trend might make for eye-catching content now and for a few weeks, but will look dated down the road. Because eBooks are designed to cover topics in depth, they are the perfect medium for evergreen content.