During a free trial or evaluation period, education helps you understand how to use key product features. And after they make a purchase, education can help them feel that their decision to buy was a good one. The final element of an effective onboarding email is having just one clear call to action. Sina Iyengar's experiment shows that reducing the number of choices presented to users can increase purchases by nearly 30%. The more choices you have, the less likely you are to choose one of them. Providing 3 or 4 links to different product features or offering multiple options may create absolutely nothing. Make sure you have one clear call to action at the bottom of your
RunKeeper onboarding email . The whatsapp database ultimate guide to drip campaigns They have several different key product features, but they decided to focus on one in their onboarding email. If you need to include some calls to action in your email, check out how Olark calls to action in the onboarding sequence. The ultimate guide to drip campaigns Source: BetaOut Olark provides step-by-step guides to help new subscribers use their live chat product. Each call to action is clearly displayed and written in simple language to minimize friction in getting new users started with your product. Related content: How Neville Medora grew
AppSumo's customer base to 750,000 via email [podcast] Conclusion The fundamental key to creating a high-converting drip campaign is to take your subscribers on a journey. If you're trying to generate leads, you can send your subscribers invitations to sign up for educational emails, case studies, and sales calls, depending on where they are in the funnel. Similarly, for the onboarding sequence, you can send an email to the user to reassure them that they made the right decision when signing up. Then, you can slow down the process by getting them to take action to become a paying customer. If you're interested in learning more about marketing automation, check out Drip's free "school" for marketing automation knowledge.