No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday markets, there is always an Special leads event to attend thanks to our experience-focused lifestyles. What does this mean for your brand? It means an opportunity for promotion during public events and festivals. At any given music festival, you’ll Special leads see crowds of people waiting at the entrance, huddling around the beer tents, and jamming to their favorite bands.
One thing you might not expect to see is large groups of festivalgoers Special leads congregated around brand activations. Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. This method of advertising comes in the form of experience. You will see brands giving out free samples Special leads and souvenirs as they host Special leads celebrity guests, hold contests, and offer sweepstakes.
Brand sponsorships for music festivals, tours, and venues totaled $1.22 Special leads billion in 2012. With the attendance of festivals on the rise, marketers should tap into this market as experiences are a powerful way to create an association between a brand and its audience. According to Nielsen’s research with its Music 360 report, 76% of festivalgoers and 51% of all consumers say they Special leads feel more favorable toward brands that sponsor a tour or concert. What’s more, approximately 74% of music streamers lean toward brands that engage them through music giveaways, sweepstakes, and sponsorships.