You can also use Dynamic Audio Ads, which allow you to “hyper-personalize” your ads by leveraging user data in real time. Pandora’s programming will look at cues like location, time-of-day, and even the weather to get the right message to the right user right on time. It’s a little like dayparting, but your ads keep running 24/7. AUDIO ADS Pandora advertising allows brands to create short, 15-second or 30-second long audio spots and then pay to place them in front of relevant audiences These are their “Audio Everywhere” ads, and users can’t skip or scroll past them; they’d need to actively mute the sound every time an ad plays.
With these ads, you can also add a whatsapp database visual component so that an image will appear while the user is looking at their screen. Audio Everywhere ads are going to be in the midrange for pricing here; purely visual ads are more cost effective and video ads are more expensive. You can also use Dynamic Audio Ads, which allow you to “hyper-personalize” your ads by leveraging user data in real time. Pandora’s programming will look at cues like location, time-of-day, and even the weather to get the right message to the right user right on time.
It’s a little like dayparting, but your ads keep running 24/7. VISUAL ADS Visual Ads are exactly what they sound like: You get to show some sort of image-based message to target audiences, which they can click on to head to your site. These can include still and animated images, depending on the format. These will play when a user is listening on a qualifying device. 330 There are three key types of visual ads you can choose from: Display Ads. Opt for traditional web-style ads or banner ads, which will appear on the site or app while users are listening.